Reports to: Managing Director (FNH)
Department: Marketing / Digital Content
Location: Kuwait (Hybrid – On-Site + Field Work)
Account Managed: Min 2
Role Summary
We are seeking a creative, organized, and proactive Content Creator & Personal Brand Manager to oversee and grow the personal and business brands under FNH Group.
The ideal candidate will manage the full content cycle — planning, shooting, editing, posting, analytics, collaborations, and growth strategy.
This role requires someone passionate about design, luxury lifestyle, social media culture, and storytelling, with strong execution skills and the ability to think strategically. The candidate must be comfortable creating content, leading shoots, editing videos, and driving consistent growth across all KPIs.
•Key Responsibilities
1. Content Planning & Strategy Develop monthly & weekly content calendars aligned with the brand's guidelines, trends, and strategic goals.
•Plan ahead for key themes: interior design, entrepreneurship, lifestyle, events, collaborations, and thought leadership.
•Identify trending topics, sounds, formats, and hooks to boost reach & impressions.
•Proactively propose new content ideas to elevate the brand voice and creative direction.
2. Content Creation Shoot videos and photos (any location as needed).
•Edit short-form videos (Reels, TikTok-style edits, transitions, VOs, overlays).
•Create polished carousel posts and visual storytelling content.
•Capture organic behind-the-scenes moments that feel natural and personal.
•Write captions and scripts that reflect the brand's tone, personality, and storytelling style.
3. Posting & Account Management Maintain a consistent posting schedule optimized for peak engagement.
•Upload content with correct tags, locations, account mentions, and hashtags.
•Manage Stories (daily), including polls, questions, reposts, and highlights.
•Respond to relevant D when needed and escalate important messages.
•Maintain her profile highlights in an organized, updated structure.
4. Collaboration & Sponsorship Management Identify and reach out to potential brand collaboration opportunities.
•Manage enquiries from brands, PR agencies, and sponsors.
•Prepare collaboration proposals and concept suggestions.
•Coordinate deliverables, timelines, approvals, and content submissions.
•Ensure all paid collaborations meet Farah’s aesthetic, values, and brand direction.
•Maintain a database of potential and ongoing collaborations.
5. Coverage & Events Attend events, shoots, expos, and brand engagements with Farah to capture content.
•Provide live coverage during events (Stories, Reels, photographs).
•Create real-time and post-event content recaps.
•Work closely with FNH team during major exhibitions (Mirzaam, IXIR, Mama + Baby Expo).
6. Analytics & Performance Optimization
•Monitor growth KPIs:
•Followers , Reach, Impressions etc
•Produce monthly performance reports and comparison reports.
•Identify what works (and what doesn't) and continuously optimize.
•Propose data-driven improvements for content direction.
7. Creative Direction
•Suppo in styling sets for shoots.
•Create mood boards and visual references.
•Support in developing the brand identity through visuals, storytelling, and positioning.
Key KPIs
•Growth in monthly follower count and overall account stats.
•Consistent posting frequency and quality
•Retention of audience (lower unfollow rates)
•Performance of sponsored content
•Successful partner conversions & repeat collaborations
•Higher number of strong-performing posts monthly
Required Skills & Qualifications
•Proven experience in social media content creation (portfolio required)
•Excellent video editing skills (CapCut, Premiere, Final Cut, etc.)
•Strong photography and videography skills
•Understanding of Instagram trends, algorithms & analytics
•Strong copywriting and storytelling abilities
•Excellent organizational & planning skills
•Ability to work under pressure and meet deadlines
•Aesthetic sensibility aligned with luxury, interior design, and lifestyle
•High professionalism and confidentiality
•Ability to attend shoots, events, and travel when needed
Preferred Qualifications
•Background in interior design, media, or creative fields is a plus
•Experience managing a personal brand or high-profile public figure is a plus
•Familiarity with luxury brands, and lifestyle content
•Basic graphic design and video editing skills (Canva, Adobe Suite, Capcut or similar software is a must)
Personality & Work Style
•Creative and proactive
•Detail-oriented with high standards for accurate execution and Solution-oriented
•Strong communication skills
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