We are seeking a talented and experienced Digital Marketing Expert to join our team. The ideal candidate will be a strategic thinker and a hands-on doer, with a proven track record of designing, executing, and optimizing digital marketing campaigns across various platforms. You will be responsible for driving our online presence, increasing lead generation, and maximizing ROI through data-driven strategies.
Campaign Management: Design, create, and manage high-performance digital advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram).
Strategy & Planning: Develop comprehensive digital marketing strategies that align with business objectives, including audience segmentation, keyword research, and budget allocation.
Content Strategy & Concept: Lead the design and conceptualization of a compelling content strategy. Work with creative teams to produce engaging ad copy, visuals, and video content that resonates with target audiences.
Performance Analysis: Continuously monitor, analyze, and report on campaign performance metrics (e.g., ROAS, CPA, CTR, conversion rates). Use insights to optimize campaigns and identify new growth opportunities.
A/B Testing: Conduct rigorous testing on ad creatives, landing pages, and campaign settings to improve effectiveness and efficiency.
SEO & Analytics: Collaborate on SEO initiatives and utilize tools like Google Analytics to track user behavior and inform future strategies.
Market Trends: Stay up-to-date with the latest trends, best practices, and algorithm changes in digital marketing and social media advertising.
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