The Digital Marketing Specialist is responsible for planning, developing, and implementing digital marketing strategies to increase brand awareness, attract potential customers, and support business growth. The role involves managing social media platforms, creating engaging content, running digital advertising campaigns, analyzing marketing performance, and optimizing online activities to achieve the company's marketing objectives.
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Bachelor's degree or diploma in Digital Marketing, Marketing, Business Administration, or a related field is preferred.
Proven experience in digital marketing or social media management is an advantage.
Good knowledge of social media platforms, digital advertising, and online marketing strategies.
Practical knowledge of Meta Ads Manager, Google Ads, and Google Analytics is preferred.
Strong written communication, creativity, and analytical skills.
Ability to create engaging content and manage multiple campaigns simultaneously.
Knowledge of SEO, content marketing, and lead-generation techniques.
Ability to analyze campaign results and work toward measurable marketing objectives.
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