Head of Marketing
Location: Dubai, UAE
Job Type: Full Time, On Site, Night Shift (aligned with Los Angeles working hours)
We are seeking an experienced and strategic Head of Marketing to lead the company's overall marketing function, driving brand growth, market positioning, and lead generation across both digital and offline channels. This role will be responsible for developing and executing marketing strategies that support business objectives while overseeing integrated marketing initiatives in collaboration with the SEO, PPC, Sales, Business Development, and Content teams.
The ideal candidate is a commercially minded marketing leader with a proven ability to build brand awareness, identify new market opportunities, and deliver measurable business results.
Key Responsibilities
Marketing Strategy & Leadership
-Develop and execute the company's overall marketing strategy aligned with business goals.
-Lead brand positioning and ensure consistent messaging across all digital and offline channels.
-Identify new marketing opportunities, partnerships, and growth initiatives to expand market presence.
-Establish marketing objectives, KPIs, and budgets, and report on overall marketing performance to senior management.
Digital Marketing
-Oversee digital marketing initiatives across social media, search engines, email marketing, website, and other online platforms.
-Work closely with the SEO and PPC teams to maximize campaign effectiveness, website traffic, lead generation, and ROI.
-Drive continuous improvements to the company website, landing pages, and customer experience.
Campaign Management & Business Growth
-Lead the planning and execution of integrated marketing campaigns for the company's services and target industries.
-Collaborate with Sales and Business Development to support client acquisition, proposals, and revenue growth.
-Manage relationships with external agencies, suppliers, and marketing vendors as required.
Brand & Creative Oversight
-Provide strategic direction to the Content and Creative teams to ensure all marketing materials align with brand standards and business objectives.
-Review and approve marketing collateral, presentations, brochures, website updates, advertising campaigns, and promotional materials.
-Oversee creative projects, including photography, videography, and other brand assets.
Analytics & Market Intelligence
-Monitor marketing performance using Google Analytics, Search Console, CRM platforms, and social media insights.
-Analyze campaign results, market trends, and competitor activities to identify opportunities for continuous improvement.
-Prepare regular performance reports and provide data-driven recommendations to management.
Qualifications
-Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
-Minimum or at least 4 years' experience in marketing management or a senior marketing leadership role.
-Strong knowledge of digital marketing, SEO, PPC, social media, email marketing, branding, website optimization, and lead generation.
-Experience managing integrated marketing strategies, budgets, and cross-functional projects.
-Proficiency in Google Analytics, Google Search Console, CRM systems, and other marketing platforms.
-Excellent leadership, communication, project management, analytical, and organizational skills.
-Experience within a B2B or service-based industry is highly preferred.
-Must be able to work night shift (UAE time zone) to align with Los Angeles operations.
Please note this is an on-site role (not remote) with night shift working hours. Candidates must be in Dubai, United Arab Emirates and immediate joiners preferred.
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