Role Overview
The Marketing Manager will work closely with leadership, finance, and operations and be responsible to grow and scale AEON Abaya’s business in Kuwait and GCC. This is a high-ownership role for someone who wants to grow into senior leadership over time.
Key Responsibilities
· Develop and implement comprehensive marketing plans, positioning, and strategies.
· Maintain strong understanding of the Kuwait market: customer preferences, purchase drivers, and fashion trends
· Track competitor pricing, promotions, product positioning, and media activity
· Plan, execute, and oversee multi-channel campaigns digital, social, email, content, events.
· Develop annual marketing plan aligned with sales targets and expansion goals
· Plan and execute promotional calendars (Ramad, National Holidays, summer sales, back-to-school, year-end), Launch product campaigns and seasonal collections
· Collaborate with sales teams to drive showroom traffic and improve conversion through marketing-led initiatives.
· Create in-store marketing materials (POS, banners, offers, product highlights) to support sales closing.
· Allocate and manage marketing budgets, ensuring cost-effectiveness and ROI.
· Conduct market research, analyze trends, competitors, and customer behavior to find opportunities.
· Oversee content creation, ensuring brand consistency and voice across all touchpoints.
· Track campaign performance, analyze metrics, and report findings and ROI to senior management.
· Liaise with and manage external agencies and strategic partners.
Qualifications & Experience
· Bachelor's degree in Marketing, Business, Communications, or related field.
· Proven experience in marketing, sales and business development with start-up experience.
· Expertise in digital marketing, market analysis, and brand management.
· Strong communication skills, analytical, and a strategic thinker
- Language: Arabic & English
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