Role Overview
As our TikTok Marketing & Sales Specialist, you will be the creative force behind our brand's video presence and the frontline communicator turning viewers into clients. You will manage our TikTok content pipeline, execute paid campaigns, and oversee incoming inquiries to ensure rapid, seamless conversion.
Key Responsibilities
Content Creation & Strategy: Plan, script, and produce engaging short-form videos tailored for TikTok (and cross-platform usage like Instagram Reels).
Trend & Brand Execution: Capitalize on trending sounds, formats, and industry topics to maximize organic reach, view duration, and follower growth.
Paid Advertising: Set up, monitor, and optimize TikTok Ads campaigns (specifically Lead Generation and traffic campaigns) to lower acquisition costs and drive high-intent leads.
Lead Conversion & CRM Management: Monitor direct messages (DMs) and incoming lead forms, responding promptly to prospects, answering initial queries, and handing warm leads over to the sales pipeline.
Analytics & Reporting: Track key performance metrics (hook rates, watch time, click-through rates, and cost per lead) and provide weekly growth reports.
Requirements & Qualifications
Proven Experience: Demonstrated success in growing TikTok accounts or running high-performing short-form video campaigns for brands or businesses.
On-Camera Confidence: Comfortable presenting on camera, speaking clearly, and delivering engaging, authoritative educational or promotional content.
Marketing & Sales Aen: Strong understanding of social media funnels, lead generation strategies, and digital customer relationship management (CRM).
Technical Savvy: Familiarity with TikTok Ads Manager, mobile-first editing apps, and basic graphic tools.
Communication Skills: Exceptional written and verbal communication skills with a fast response mindset for handling inbound digital leads.
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