UPay Technology LTD. is looking for a Senior Web3 Marketing Executive to join our growing team in Dubai. The ideal candidate will have proven experience in digital and community marketing within the blockchain and cryptocurrency industry. This role offers the opportunity to lead marketing strategies for Web3 products, build and engage global communities, and drive user growth through innovative campaigns. If you’re creative, data-driven, and passionate about shaping the future of Web3, we’d love to hear from you!
· Lead marketing strategies and operational planning for Web3 products such as wallets, exchanges, and crypto cards.
· Plan and execute cross-platform content marketing campaigns , Telegram, Discord, Medium, TikTok, etc.).
· Create compelling content to drive user growth, increase brand exposure, and boost community engagement.
· Build and manage international communities, maintain high engagement, and organize online activities (AMAs, airdrops, quests, etc.).
· Collaborate with KOLs, media, PR, and channel partners to enhance brand presence within the global Web3 community.
· Stay up to date on industry trends, competitor strategies, and community culture to quickly adjust marketing strategies.
· Monitor campaign performance and user behavior data to support ongoing optimization and review processes.
· 2+ years of marketing experience in the Web3 industry, with familiarity in crypto products and user behavior.
· Strong understanding of Web3 community culture and trends, including familiarity with memes and narrative techniques.
· Proficiency in managing mainstream global platforms , Telegram, Discord, etc.).
· Excellent content creation skills; the ability to write in English independently is a strong plus.
· Solid understanding of user growth metrics and basic data analysis, including concepts like conversion rates and KPIs.
Preferred Qualifications:
· Experience with token launches, community bootstrapping, or airdrop planning
· Background in NFT projects, DeFi products, or crypto tools
· International community management experience (multilingual skills are a strong plus).
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