We are seeking a creative, results-driven Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. You will play a key role in increasing brand awareness, promoting company products or services, and driving qualified traffic and leads.
Key Responsibilities:
- Develop and implement marketing strategies and campaigns across various channels (digital, print, social, etc.)
- Conduct market research and competitor analysis to identify opportunities and trends
- Manage content creation for marketing materials, websites, blogs, email campaigns, and social media
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and paid advertising
- Coordinate with external vendors, designers, and agencies
- Monitor and report on campaign performance and ROI using analytics tools
- Organize promotional events, trade shows, and product launches
- Support the sales team with marketing collateral and lead generation efforts
- Maintain and update the company’s website and social media platforms
- Ensure brand consistency across all channels and marketing materials
Preferred Skills:
- Experience with graphic design tools (e.g., Canva)
- Knowledge of social media advertising (Facebook, Instagram, LinkedIn, etc.)
- Familiarity with content management systems (e.g., WordPress)
- Understanding of B2B or B2C marketing strategies
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